Entrepreneurship in Information Technology as a Method for Improving Student Creativity in the Digital Economy

In light of the digitalization era, purpose this study is to provide an overview significance increasing self-innovation and creativity.The population research location at Universities 115 sixth-semester IT entrepreneurship students. Using sampling technique, 78 students make up sample.This employs descriptive analysis.The researcher used a structured interview technique in which several questions served as guide for interview.Structured non-participant observation method used.Observed aspects observations are:The capacity produce something novel distinct (the distinct), their creative problem-solving, comprehension business.While was going on, done by looking blogs, Instagram, other social media platforms that complete assignments.According findings interviews were made, respondents aware current digital economy traditional methods are being replaced modern ones made possible technology.In addition, able evaluate competencies required compete era well future opportunities challenges.